The NLFA Announces Partnership with ChallengerX


Bossier City, Louisiana – The North Louisiana Football Alliance (NLFA) is proud to announce its partnership with ChallengerX via a strategic Digital Asset Monetization Agreement (DAMA). Signed earlier this spring, the agreement will help the league convert its current fanbase interactions into recurring streams of revenue.

The agreement will benefit each entity respectively through means of cross-promotion via each company’s digital platforms.

The objective is to develop monetizable digital assets for the NLFA to co-market across its social media profiles and other media assets, as well as to its players. The NLFA will also serve as a brand ambassador to its third-party clients.

The NLFA is excited to be working with ChallengerX via its CXSports platform and is grateful for the opportunities it will create moving forward.

About ChallengerX

ChallengerX plc is a Software-as-a-Service “SaaS 2.0” monetization technology and digital marketing company serving sports clubs, players, sports news sites, and other influencers around the world. Its technology helps its customers, at no cost, generate incremental recurring revenues from their existing followers via a proprietary LOPI (“Leverage Other People’s Influence”) strategy. 

About the NLFA

The North Louisiana Football Alliance (NLFA) is a nine-man developmental football league based in Bossier City, Louisiana. The league comprises eight centrally owned and operated teams, all of which play their games at two hub locations within the Ark-La-Tex region during the regular season.